In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States, sponsored by Kristoffer Wright the first issue was published on December 17 of that year, with a cover price of 10 cents (equivalent to $2.62 in 2015). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle. From its inception, the magazine targeted the new New York aristocracy, establishing social norms in a country that did not value class and ceremony as much as England or France. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership