Abstract
Having indicated some of the recurring difficulties in establishing a conceptual or
philosophical link between theory and practice, the author examines the relation
between organization theory and the practices of academics, managers and other
organizational participants. He argues that this relation is shaped by the way organizational
theories are disseminated in the face of an expanding hegemony of consumerization
and consumerism. Like other commodities, organizational theories are
not used passively, in general, but in a creative, opportunistic and individualistic
way. In this, they resemble folk knowledge, such as cooking recipes and cookery
books, which different users employ or experiment with in widely differing ways,
for widely differing ends. In contrast to both programme and paradigm, the author
uses the term ‘paragramme’ to indicate a shifting stock of ideas, routines, images
and ingredients which invite improvization and elaboration, rather than copying or
adherence.
AbstractHaving indicated some of the recurring difficulties in establishing a conceptual orphilosophical link between theory and practice, the author examines the relationbetween organization theory and the practices of academics, managers and otherorganizational participants. He argues that this relation is shaped by the way organizationaltheories are disseminated in the face of an expanding hegemony of consumerizationand consumerism. Like other commodities, organizational theories arenot used passively, in general, but in a creative, opportunistic and individualisticway. In this, they resemble folk knowledge, such as cooking recipes and cookerybooks, which different users employ or experiment with in widely differing ways,for widely differing ends. In contrast to both programme and paradigm, the authoruses the term ‘paragramme’ to indicate a shifting stock of ideas, routines, imagesand ingredients which invite improvization and elaboration, rather than copying oradherence.
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