Along with this general trend of public and corporate attention to CSR issues, the hospitality industry has indicated an ever increasing interest in CSR. For example, the number of CSR and environmental news items on a hospitality industry web site, Hospitality Net,3 increased from 63 in 1999 to 139 in 2007 with 10.4% compound annual growth rate while the number of overall news increased with just a 2.8% compound annual growth rate.