A generation is an ‘‘identifiable group that shares birth years, age, location and significant life events at critical developmental stages’’ (Kupperschmidt 2000, p. 66). Twenge and Campbell (2008) explained that ‘‘generation is a meaningful psychological variable, as it captures the culture of one’s upbringing during a specific time period. Each generation is molded by distinctive experiences dur- ing critical developmental periods.’’ The influence of the technological and social environment as well as sociali- zation agents such as family, peers, and mass media pro- vide common life experiences that create common values and attitudes among people growing up in a particular period. These values and attitudes distinguish them from people who grow up at different times.
Generation Y does not have a standardized definition or even a standardized name. For example, the term ‘‘Millennial’’ has also been used to designate those born roughly between 1978 and 1999 (Tyler 2007). This study describes Genera- tion Y as the demographic cohort born between the late 1970s and the late 1990s; they are primarily the offspring of the Baby Boomers. They have increased their use and familiarity with communications, media, and digital tech- nologies. They have strong personal points of views and particular attitudes towards work and relationships with each other.
A generation is an ‘‘identifiable group that shares birth years, age, location and significant life events at critical developmental stages’’ (Kupperschmidt 2000, p. 66). Twenge and Campbell (2008) explained that ‘‘generation is a meaningful psychological variable, as it captures the culture of one’s upbringing during a specific time period. Each generation is molded by distinctive experiences dur- ing critical developmental periods.’’ The influence of the technological and social environment as well as sociali- zation agents such as family, peers, and mass media pro- vide common life experiences that create common values and attitudes among people growing up in a particular period. These values and attitudes distinguish them from people who grow up at different times.
Generation Y does not have a standardized definition or even a standardized name. For example, the term ‘‘Millennial’’ has also been used to designate those born roughly between 1978 and 1999 (Tyler 2007). This study describes Genera- tion Y as the demographic cohort born between the late 1970s and the late 1990s; they are primarily the offspring of the Baby Boomers. They have increased their use and familiarity with communications, media, and digital tech- nologies. They have strong personal points of views and particular attitudes towards work and relationships with each other.
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