Electronic commerce not only revolutionized the way goods are sold, but how they
are delivered. The tenets of one-to-one marketing that online firms are adopting
must be carried over to their fulfillment operations, and this is creating mass-scale
chaos. Customers demand customized products delivered at very high speed with
complete order flexibility and convenience. Today’s online customers want to be able
to track their orders instantly from the moment they click the Buy button until the
moment the package arrives on their doorstep, and be able to reroute packages,
determine delivery costs and time-in-transit, and break up their orders for multiple
ship-to addresses. The shift of power from the seller to the buyer is creating a new
era of expectations, and buyers - whether they are consumers or businesses – say
they will not tolerate experiences such as partial shipments of goods on an
“installment” basis, poor product return policies, or surprise backorders.
Electronic commerce not only revolutionized the way goods are sold, but how they
are delivered. The tenets of one-to-one marketing that online firms are adopting
must be carried over to their fulfillment operations, and this is creating mass-scale
chaos. Customers demand customized products delivered at very high speed with
complete order flexibility and convenience. Today’s online customers want to be able
to track their orders instantly from the moment they click the Buy button until the
moment the package arrives on their doorstep, and be able to reroute packages,
determine delivery costs and time-in-transit, and break up their orders for multiple
ship-to addresses. The shift of power from the seller to the buyer is creating a new
era of expectations, and buyers - whether they are consumers or businesses – say
they will not tolerate experiences such as partial shipments of goods on an
“installment” basis, poor product return policies, or surprise backorders.
การแปล กรุณารอสักครู่..
