Homecolour supplied consumer paints to the high street, predominantly to the main retailers. It supplied most of the own label paint lines to the major retailers, and four made up over 95 % of its total own label sales. These companies contributed approximately 20 % of turnover each over the past 5 years, even though there had been substantial fluctuations on a year by year basis. The company distributed its branded range, Homecharm, via a number of wholesalers, which had grown to 200 in the last year, and to the smaller specialist DIY outlets. There were an estimated 4000 of these nationwide. This range currently contributed 32 % of total turnover, but 58 % of total profit, and this followed a trend which had become established over the past 5 years, with branded products providing a steadily greater profit contribution as pricing pressures in the own label business became more intense.