Is looking the market does not lack self-centered regardless of the needs of customers and the external environment. It will innovate strategy, products, services, it is difficult to meet the needs of customers can directly target. Then the damage will happen as we see each other frequently in several businesses such as kodak successed in the first stage and over time has developed continuously technology make people turnvto using digital camera but the company also believes their product and also produced . Eventually, the company failed as Kodak is another example that reflects Business know enough not to adapt themselves and not open to get new things. Were obsessed with success in the past and the present. Is business seats waiting to die in the case of Kodak Business model in the past is to sell the film, Kodak When the film is reduced in status necessary. As outdated. The company"s lifeline is shortened as well