In this paper, we proposed a set of techniques for mining
and summarizing Facebook posts and comments based on data
mining and natural language processing methods. Other than
distribute questionnaires to end users, our method provide a
more direct and open-minded way for accessing customers
feedbacks, so start-up vendors can know who is the existing
competitors on the market and also their succeed factors and
features during decision making process. The practical case
study indicate that the proposed analysis process is very
promising for analyzing data extracted from social network
community site. Since more and more people using social
network to communicate and to express their feedback and
opinions on the Internet, we believe that our proposed analysis
process will become increasingly important to start-up
companies who have few financial resources to do large scale
market research.