With the propagation of mobile internet and epayment systems which are a part of this vivid online booking
ecosystem which must be deployed to new realms, new forms of
electronic transaction usage and new online marketing channels.
Worldwide online travel sales have increased in double digits
every year and the online booking market has reached the scale
of $374 billion in 2012. The hotel industry is developing new ways
of accomplishing their missions by leveraging the power of
information and applying network-centric concepts. This
research covers how the concept of online information
monitoring is applied for utilizing hotel occupancy rate analysis.
The empirical findings reveal a lost opportunity during the online
booking process that is the most important in developing effective
occupancy distribution of budget hotel chain. The findings also
indicate an appropriate algorithm of intelligent recursive method
(IRM) that helps customers decide about new hotel choices if the
hotel they intend to stay is fully booked.