The major media campaign will help to build awareness, knowledge and understanding of safe driving.
Especially, media in the form of cartoon animation will play an important role among all the age groups and
it is favorite and popular among the Thai children [3]. For reasons mentioned above, designing and
developing a high quality cartoon animation may help the students to adjust their driving attitudes and skills.
This media can help reduce accidents on the roads apart from complying with the policies of the University
in the campaign for safe driving by the students in and around the campus.