Welcome to the era of the hourglass. In the 1950s, the ideal body type reaches Jessica Rabbit proportions. After the angularity of the war era, a soft voluptuousness was prized above all else. Ads of the time even advised “skinny” women to take weight-gain supplements like Wate-On to fill out their curves. Playboy magazine and Barbie were both created in this decade, echoing a tiny-waisted, large-chested ideal. Fashions also showcased this body type with the rounded shapes of sweetheart necklines and circle skirts.