Alternatively, Indian investors can cooperate with local operators in technology
transfer, and new product development. Localizing products is crucial to be
successful in the Thai market. Indian investors and exporters have to adjust their
products to local tastes, verify consumers’ preferences, and set a competitive price.
Existing brand loyalties are most likely to be replaced by new products that focus on
good quality, better packing, availability, promotions and competitive prices.
The Kingdom features a growing market which is looking for new and innovative
food products. Therefore Successful Indian companies should emphasize their
strengths in quality, innovation and safety. They must provide reliable product
availability, consistent quality, technical support and respond to inquiries within 24
hours.