Advertising is an essential part of the communication between airlines and Gen Y. Whether it’s on television, on billboards, at bus stops or online, companies need to know what to say to keep Gen Y interested. Those brands that feed us the right lines are the ones that will thrive and stick around the longest. - See more at: http://www.thenextgreatgeneration.com/2010/08/the-dos-and-donts-of-airline-advertising/#sthash.SnfMeskN.dpuf