1. The use of media in public relations shop and goods.
2. There is a 10% discount to customers. When the customer purchases as defined.
3. Products are sold more cheaply than its competitors.
4. Location of business near the community and near the university makes it convenient to sell
goods.
5. The products are of high quality, clean and delicious than other competitors.
Weak
In the first interval. Open shop does not yet have regular customers make sales, not as
2. A product of the Undertaking Not much is known of the consumers. So to sell specific
neighborhood.
3.The shop is open to new customers did not dare to try. Because they don't believe in taste
and quality of the products.
4. The owner has no experience in the business before.
Opportunity
1.Modern communication technology. Make a channel sales promotion conveniently and
quickly.
2. Cupcake is a popular product among students, adults and children, respectively. The
products can be sold on a regular basis.
3.Government support for business investment in SMEs.
Threat
1.Business investment is not very It has many competitors in the market.
2. In nearby. Have a cupcake shop that is a direct competitor to the store?
3.Economic uncertainty is variance may affect the price of goods, and the impact of
the consumers.