the second key piece of DNA determines the incentives built into public systems. bureaucratic DNA gives employees powerful incentives to follow the rules and keep their heads down. innovation can only bring trouble; the status guo brings steady rewards. employees are paid the same regardless of the results they produce. and most organizations are monopolies or near-monopolies that are insulated from their failures unlike rotate firms. they do not lose revenues or go out of business it the competition does a better job.