Historically, the cruise ship business has been volatile. The ships are large capital investments with high operating costs. A persistent decrease in bookings can put a company in financial jeopardy. Cruise lines have sold, renovated, or renamed their ships to keep up with travel trends. The cruise lines operate their ships virtually 24 hours a day, seven days a week, 52 weeks a year. A ship which is out of service for routine maintenance means the loss of tens of millions of dollars. If the maintenance is unscheduled, it can result, potentially, in thousands of dissatisfied customers.