Cultural awareness can also be considered as a foundation of communication itself. In order for us to have effective communication, it is essential to have the understanding of why we are the way we are, our beliefs, practices and values that make up our cultural background (self-awareness). Being culturally aware also involves trying to gain information about how we are different from other people or other nationalities(cross-cultural awareness). It is especially essential for cabin attendants to have this skill because they belong to a business that deals with giving quality service to passengers who come from different cultural backgrounds. Your airline may not require you to be fluent in other languages but they will be extremely impressed by a cabin crew member who has taken the time to learn their passengers' customs and/or traditions. Some instances wherein an appropriate behavior for one culture may be considered inappropriate in other cultures are: