Phase 2—Survey Development and Execution
Survey Development There is no lack of survey instruments in use today that profess to measure employee engagement. When you add to this array the mountain of employee opinion and employee satisfaction survey instruments that have been used during the last 30 years, just the selection of the right survey instrument for your organization can be a frustrating and unsatisfying process. To help you cut through the marketing hype that you will encounter in your search for the best instrument, we offer five characteristics of a topnotch employee engagement instrument:
Characteristic #1: Short By “short” we mean that the employee engagement instrument shouldn’t also be trying to measure satisfaction with current benefits, impressions of a recent program or initiative, or how well a new strategic direction has been communicated. Survey fatigue can result if the instrument extends beyond 20 or 25 questions. Employees can become frustrated with the survey process itself, and as they rush through the questions, the quality of their responses suffers.