The resource-based view (RBV) of the firm (Penrose, 1959, Wernerfelt 1984, Berney 1991) ststes that companies in the same industry may select a completely different organizational structure, but be equally successful. Competitive advantage comes from unique and valuable resources. The more these resources are the basis for success, the more the firm depends upon them. RBV is a theoretical framework for understanding how competitive advantage is achieved by focusing on the internal organization. RBV assumes that firms are bundles of resources and if these resources are valuable, rare,inimitable, and nonsubstitutable, sustaining competitive advantage can be achieved. Teece, Pisano and Shuen (1997) define resources to be firm-specific assets that are difficult to imitate. Transferring these assets between firms is difficult because of high transaction costs. In addition, firm-specific assets may contain tacit knowledge. RBV explains resources to be specific physical, human, and organizational assets that can be used to implement value-creating strategies. Teece et al. (1997) have enlarged the concept of RBV and defined dynamic capabilities. According to Teece et al. (1997) dynamic capabilities are a firm’s ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments. Dynamic capabilities are the antecedent organizational and strategic routines by which managers change their ways to acquire and protect resources