Mainly included news clippings, photo shooting, press gift, press event, event, stock transferring, press release and checking news in intranet, GE (globalexchange)
News clippings – monthly check and buy all magazines, newspapers, central leaflets and websites which included Benefit product photo. Then currier in 1 cd and hit news to Malaysia.
Photo Shooting and press gift – always give and send Benefit product photo/Benefit product to press in any ways and record it in file.
Press event – look for a nice appropriate place to build press event for example; lunch at restaurant with press, thank press at hotels, etc.
Events – Benefit workshop at universities, Central and Siam Paragon and Benefit promotion events which included new products launch each.
Stock transferring – by using program of accounting system called UBS to transfer products from warehouse to office for any reasons like press gift, product allowance, products for training and to department stores like Centrals and Siam Paragon.
Press release – to prepare documents for press for example, when Benefit new product launch, all I have to do is to prepare a cd which included product detail, news release that’s done from Photoshop and illustrator, then send all to press myself.
GE is the Benefit intranet that I have to log in for information. There’re Benefit news, products, details, events and etc.