Online shopping is the form of shopping which enables the consumer to purchase goods through Internet. These goods can be procured directly from the Seller. The customers involved in this kind of transaction over the Internet are defined as the e consumer, or the e shopper, and this transaction is defined as e shopping. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer. This process is termed as business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. It becomes very convenient for the customer, since he gets the Product delivered at his place with a single click. There are also sites like myntra.com, for example, where one has the facility to exchange the goods if the customer is not satisfied. These are some of the techniques, companies have been indulging in, to keep the customer engaged and to ensure Customer satisfaction. There are also certain
techniques that these Websites keep using to involve the customer more. This research focuses on few major elements that online marketers incorporate and have been using to engage the customer. The entire process when the customer opens a website, navigates through the website and stays there for longer, which in it selves helps the
Website marketers understand the type of e shopping techniques.Marketers try their level best to ensure this entire journey is fruitful and enjoyable to the customer so that he would come back for a repeat purchase on to the same website. This research focuses on the drivers of e shopping behaviour.