Traveling 400 km south-west an interesting conversation with Adam Lawrence with Work•Play•Experience and founder of Global Service Jam, shifted the conversation towards the space of meaningful change management and organizational adoption of service design innovation. Adam uses play and improvisation to connect thinking with doing and to crack the code on truly enabling better service quality within major brands. We agreed on the crucial importance of giving retail sales associates (or front-line actors) a strong sense of belonging and meaning. Something that is—by the widespread adoption of vocational training of RSAs—more of a reality in Germany today than in the United States, and something that is a rich field of opportunity for service design professionals.