Socio-cultural issues
5.4.1. Change in the perception of air travel While air travel was earlier seen as an expensive cost and was not easily available financially for lower- and middle class income groups, the low cost revolution that has made air travel across Europe available to the larger public through lower fares. The surge of British residents purchasing real estate in France can be closely linked to the rise in cheap air travel between these two destinations.
• This will increase air travel as people who would not consider travelling by air – or at least not travel so often – now have the opportunity to travel, either as the VFF
• or the leisure segment,
at low cost to most European countries.