Nowadays, QGAP and 4C were implemented at the same time in the coffee community of Chumphon province. QGAP was extended by the local government institution to increase the coffee farmers’ competitiveness and coffee standardize for domestic and overseas coffee demand. It was also provided the opportunity for the coffee farmers to confront with non-tariff barrier from many trade agreements. 4C standard was extended by private sector to improve the farmers coffee puality, in term of standardized and income distribution. QGAP were extended since 2005, whereas 4C standards were investigated and shown on Table