Nowadays, consumers can find green products in almost every shop.
The rapid increase of green products goes hand in hand with the marketing of these products.
To promote green products,different strategies are used with the aim to inform consumers
about the (limited) impact of the product on the environment.
For example, by changing thematerial or colour of the packaging,adding product labels or introducing ecolables.
The effect of such strategies on consumers’ purchasing behaviour has extensively
been researched.