I would be happier to receive marketing texts on
my mobile phone if I had given my permission
37.0 37.5 4.2 9.9 11.5 3.79
I would be happier to receive marketing texts on
my mobile phone if I liked and trusted the
company
24.5 42.7 12.0 10.9 9.9 3.61
I would be happier to receive marketing texts from
a company if my friends recommended it
6.8 29.2 30.7 14.1 19.3 2.90
I would prefer to sign up for mobile marketing
texts if I knew I could easily control the
frequency of alerts
30.7 44.3 10.4 5.7 8.9 3.82
I would prefer to sign up for mobile marketing
texts if I knew I could easily stop them
42.7 36.5 10.4 4.2 6.3 4.05
I worry about trusting a company with my mobile
phone number in case they misuse my data or
pass it onto a third party
58.9 26.6 6.8 5.7 2.1 4.34
I would prefer companies to contact me on my
mobile phone rather than email or post
4.2 11.5 22.4 28.6 33.3 2.24