Operators
Multiple operators expressed a strong desire to connect personally with consumers.
One operator explained that, in order to promote this connection, she would bring chalk and
strange types of vegetables to the CSA pick up locations for the kids to enjoy, and encouraged
kids to help divide the shares of vegetables. Parents would stick around to talk with the farmer
and the kids got to learn about the vegetables. Another operator expressed that the connection
between the community is physical, mental, and spiritual nourishment to people. The CSA goes
beyond just providing food and creates a sense of community between the members and the
farmer. Other operators indicated that close proximity to the customers provided a stronger
connection to the farm because community members can visit the farm and learn about the
growing process.
The operators also shared a desire to connect consumers with the food itself. That is,
the operators wanted the consumer to understand the land, how food is produced, and the
seasonality of different vegetables. Some of the operators explained that they felt people lack a
connection to agriculture. People expect to go to the grocery store and have all foods available
to them throughout the year. In reality this is not sustainable. CSA shows people the effort
involved in growing our food.
Moreover, a few of the operators indicated that the CSA model does not inherently
create community. It depends on how the CSA model is implemented by the operator and
whether that encourages a sense of community and connection. For example, one operator
indicated that their shares are only sold to residents within a particular neighbourhood in the
Waterloo Region.