The next point is Topshop marketing plan. Topshop is one brands to successful in the world. started on the fashion way at 1964. They are grown up and now have over 300 stores in the Uk and ship to more than 100 countries in the world. And sister’s brands of Topshop is Burton, Dorothy Perkins, Miss Selfridge. Target focus student and working class who is between 15 - 30 years old and offer to fashion clothes, shoes and accessories. Topshop try going to assess the relationship between new customer. And they use five marketing communications mix for increase sales also Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. There are a lot of technique for attract new customer For instance special Activity is Bus topshop for promote new products or new season around the cites and free gift cards, and free totes bags. And Topshop is the biggest supporter of London Fashion Week. So designing was street style and celebrity style. Another way of marketing strategy .They co-corporate working with the supermodel for celebrate the collection such as In 2007 Topshop has new collection is the Kate Moss collaboration by Kate Moss.