1.Assume that you are an account executive for an advertising agency. One of your clients is a manufacturer of motorcycle helmets. She has suggested the use of fear appeals. why fear appeals should or should not be used.
2.Under what conditions should comparative advertising be used?
3.Discuss why the use of humor in an advertisement might NOT be effective?
4.Name and describe the three subcomponents of the general concept of attractiveness, and explain why each is important.
5.Assume that the advertising agency you work for is interested in writing a policy statement to describe the fundamental aspects of effective advertising. The statement will eventually appear in a promotional brochure for prospects and customers. Your assignment is to write the first draft of this statement. (150-200 words)