LAMIGRAF TRENDS
THE EVOLUTION OF TECHNOLOGY HAS NOT ONLY REVOLUTIONISED
OUR PATTERNS OF BEHAVIOUR, BUT ALSO THE WAY WE ACT AS
CONSUMERS.
IN FACT TECHNOLOGY, AND IN PARTICULAR THE EVOLUTION OF
MOBILE PHONES AND THE EMERGENCE OF THE SOCIAL NETWORKS,
HAS BROUGHT A NEW KIND OF PERCEIVED REALITY INTO BEING.
WE BELIEVE THAT THE REALITY CAN BE DIVIDED INTO THREE
CATEGORIES, WHICH WE RELATE TO THE MEGA-TRENDS OR MACROTENDENCIES
WE HAVE OBSERVED.