The study employs the following techniques for data gathering: 1) primary technique of data gathering through face-to-face interviews with key people in charge of PCOO New Media operation; 2) secondary techniques of data gathering from statistical data and analytics based on accomplishment reports and from agency memorandums of PCOO New Media; 3) and review of related literature regarding New Public Management, E-Government, Government Communication, Social Media, and case studies of government agencies using Social Media as platform for service delivery.