Responsiveness in terms of lead
time, point of sale time and delivery schedule impacts sustainability. Therefore,
partners need to take shared responsibility, absence of which may lead to search for
better upstream or downstream partner which in turn impacts sustainability.
Transportation of agricultural produce and processed foods is linked with variable
cost of transportation mode, and fuel consumption (food miles), therefore, affects
cost and sustainability (Maloni and Brown 2006). Use of green logistical options
(Llbery and Maye 2005) may reduce carbon emissions, thereby improving economic
and environmental outcomes (Gerbens-Leenes et al. 2003).