Avon has stated vision and mission statements on its corporate website. Avon’s vision is: “To be the company that best understands and satisfies the product, service and self-fulfillment needs of woman-globally.” Avon’s mission statement is quite lengthy, but in summary it says: Avon’s mission is focused on six core aspirations the company continually strives to achieve (1) leader in global beauty, (2) women’s choice for buying. (3) Premier direct-selling company (4) most admired company, (5) best place to work, and (6) to have the largest foundation dedicated to women’s causes.