Via television, manufacturers are able to reach out to consumers more effectively. The advertisements on television serve to inform consumers about new products. However, nowadays we are literally overwhelmed by scores of advertisements all pushing to sell their products. A couple of adverts in between programs are welcome breaks, but to watch clip after clip for more than five minutes at a stretch is just too much. Likewise, an advertisement clip coming right in the middle of a program can be very irritating as it interrupts the continuity of the program