1. Cost-reducers: Cost-reducers are those hotels, which specified price, and one
of either cost control or responsiveness to customer needs or advertizing/
marketing or providing a distinctive service. Also included were those who stated
cost control, and one of either responsiveness to customer needs or advertizing/
marketing.
2. Quality-enhancers: Quality-enhancers were those hotels that specified quality and
one of either responsiveness to customer needs or advertizing/marketing or
providing a distinctive service.
3. Others: Hotels designated as ‘others’ specified price and quality, quality and cost
control responsiveness to customer needs and one of either advertizing/marketing
or providing a distinctive service.