As a business advertising with social media, you accept risks such as handing over a part of your brand’s management and reputation to employees and customers. If anyone from these groups feels they have been unfairly treated, they can use the social media profiles to air their grievances with your company in public. This can cause a loss of credibility for your brand. In addition, consumers can post negative comments on your social media profiles that can damage your prospects with new clients. If you remove the comments, however, users might believe you are covering up something.