The Do’s in Korea
>>Do save face
Koreans are very sensitive people and feelings, or face, are extremely important. Therefore, never insult or criticize people in front of others to avoid them losing face.
>>Do have a business card ready
Business cards are exchanged after initial introductions with new partners. The way you treat someone’s business card is indicative of the way you will treat the person so examine any card you receive carefully and never write on someone’s business card in that person’s presence.
>>Do develop relationships
When doing business in Korea, endeavor to develop a respectful relationship with your Korean counterpart. Good relationships and informal agreements with a trusted counterpart are seen as far more secure than any legal contract. Don’t use western logic when dealing with your new contacts – it won’t translate. The first meeting with any potential partner is simply to ascertain whether he is trustworthy or not, so business isn’t discussed. A low deep bow from Koreans following a business meeting means the meeting was successful, but a short, quick bow means it wasn’t.
>>Do come bearing gifts
Gift giving is an important part of Korean culture. Gifts express a great deal about a relationship. Because they are always reciprocated, it’s best not to give expensive gifts, as this might be awkward for the recipient. Appropriate gifts when visiting someone’s home in Korea include fruit, flowers or chocolates. Don’t give gifts in multiples of four, as this number is considered unlucky. Giving seven of an item is deemed lucky. Wrap gifts in red or yellow paper, since these are royal colors. Alternatively, yellow or pink paper denotes happiness. Don’t wrap gifts in green, white or black paper.
>>Do receive gifts correctly
If you’re on the receiving end, then refuse a couple of times first and then accept the gift – not accepting a gift would be offensive. Gifts aren’t opened when first received but put aside and opened later.
>>Do be after-dinner prepared
When leaving a gathering, thank your hosts graciously and bow to each individual as a sign of respect. Expect to be walked out, as saying goodbye to guests inside is seen as insulting. After dinner, the host may invite his guests to go drinking. Drinking competitions are common and it’s expected that invitations will be accepted.
>>Do go barefoot
Always remove your shoes when entering a Korean home. There are also some restaurants where you are supposed to enter with bare feet or with just socks.
>>Do mind your hands
It is polite to pass or accept anything, especially money, with your right hand while your left hand supports your forearm or wrist. It is usually polite to have money or items ready before transactions are made. To beckon someone, extend your arm palm down, and move your fingers in a scratching motion. It is rude to point with your index finger.