scattered throughout Milan and Verona. He watched in awe as the baristas ground the beans, pulled the shots of espresso, foamed the milk, and served up a hot, steaming beverage unlike any he d ever seen. What he did next is now business history. He took what he saw, improved upon the idea, and implemented it as Starbucks. In 2011, Schultz was named Fortune magazine's Business- person of the Year. To me, he's one of the greatest copy- cats in business history.