Perception is selective. At any one time there are too many stimuli in the environment for us to observe.
Therefore, we screen out most of what we see, hear, taste, and feel. We screen out the overload (5) and
allow only selected information through our perceptual screen to our conscious mind.
• Perceptual patterns are learned. We are not born seeing the world in one particular way. Our experience
teaches us to perceive the world in certain ways.
• Perception is culturally determined. We learn to see the world in a certain way based on our cultural
background.
• Perception tends to remain constant. Once we see something in a particular way, we continue to see it
that way.
• We therefore see things that do not exist, and do not see things that do exist. Our interests, values, and culture
act as filters and lead us to distort, block, and even create what we choose to see and hear. We perceive
what we expect to perceive. We perceive things according to what we have been trained to see,
according to our cultural map.
Perception is selective. At any one time there are too many stimuli in the environment for us to observe.
Therefore, we screen out most of what we see, hear, taste, and feel. We screen out the overload (5) and
allow only selected information through our perceptual screen to our conscious mind.
• Perceptual patterns are learned. We are not born seeing the world in one particular way. Our experience
teaches us to perceive the world in certain ways.
• Perception is culturally determined. We learn to see the world in a certain way based on our cultural
background.
• Perception tends to remain constant. Once we see something in a particular way, we continue to see it
that way.
• We therefore see things that do not exist, and do not see things that do exist. Our interests, values, and culture
act as filters and lead us to distort, block, and even create what we choose to see and hear. We perceive
what we expect to perceive. We perceive things according to what we have been trained to see,
according to our cultural map.
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