Oriental Princess invites Thai women to help save a relationship from divorce
Thai beauty brand Oriental Princess has launched a digital campaign to encourage
women to think about their approach to relationships – and consider new makeup
brand Moment.
The campaign, called ‘Save the moment’, begins with a 30-second TV trailer
that introduces a couple on the brink of divorce, before leading viewers online where
they can get involved with the story.
Viewers can choose how the story ends by interacting with the online film.
“It’s not always the big things that kill a relationship; it’s how we react to
each other on daily basis. Our relationships grow when we learn to save the moment
when things get tense – and to truly cherish the happy moments we have,” said Satit
Jantawiwat, ECD(Executive Creative Director) of JWT Bangkok, the agency behind
the campaign.
“By kickstarting a conversation on this important issue, the Oriental Princess
brand is placing itself at the heart of its consumers’ lives.”