ocally the Pepsi brand has participated in several iconic campaigns including the “Pepsi Taste Challenge” as well as celebrity endorsements that were linked to Pepsi as “The Choice of a New Generation.” Pepsi was also the first brand to give away an iPod an hour in the “Win an iPod an Hour” promotion.
Pepsi Max has been instrumental in establishing sugar free cola consumption amongst Australian & New Zealand males. In 2009, Pepsi Max became PepsiCo’s 19th billion dollar global mega brand. Historically, it is has been supported with television advertisements featuring the campaign line “Maximum taste, no sugar” as well as targeted promotions like Pepsi Max “Cash or Car” promotion and Pepsi Max “Money or your Mates” together with sponsorship of the Pepsi Max Racing team.