A goal for the future, the Toyota Global Vision nevertheless stems from the company’s history. The current vision, which reinforces the corporate mission of serving customers and society by standing at the forefront of mobility, quality and innovation, is conceived as a fruit-bearing tree that grows from roots which symbolize Toyota’s main values and philosophies. While these roots include the Guiding Principles at Toyota and the Toyota Way, perhaps the oldest and deepest is the Toyoda Precepts.