he sketcher fabrics,supervises the marketing of the garments and arranges showings of his clothing line for the press and buyers.He needs to be up to date with the latest trends so he reads trade magazines and attends fashion shows. but he also uses his own imagination and his sense of style and fun for his designs. Sometimes he designs dresses for his brand dresses for celebrities to get publicity for his brand. the stars wear them at movie premieres and award shows.