It's tempting to think that only 'cool' businesses can succeed with inbound, but we have companies worldwide, in every vertical, succeeding with this approach." says Halligan. One of his favorite "unexpected" examples is William Vanderbloemen, a former pastor who recognized that parishes were having trouble finding the right leaders. In addition to his core services as a pastor search firm, Vanderbloemen began publishing a rich array of actionable tips for church leadership for free on his website. That content helped him build trust in the community and has since propelled Vanderbloemen Search Group to become one of the world's most successful executive search firms focused on churches and ministries.