Unilever had identified a number of potential acquisition targets. Their Corporate Strategy Group (CSG) needed to understand the strategic fit of each acquisition target in terms of its impact of Unilever’s footprint within key markets. They identified the requirement for an integrated business modelling and visualisation tool that would enable rapid evaluation of the geographic and category footprint, competitive strength and growth potential arising from each potential acquisition. This would enable CSG to quickly assess the strengths and weaknesses of each proposed transaction and communicate the analysis rapidly and intuitively to the senior executive team.