Actors in the meat and poultry industry are likely to gain by evaluating their social media channels and develop a strategy for how they should be managed. Furthermore they should take advantage of the interactive properties of social media in order to better understand what the users of their channels want to see in from their social media presence. Social media is a complex phenomenon and therefore it is important to not underestimate the affect it can have on business. This area of research is still rather new and there has been many questions developing during the academic process. They were presented as future research and can hopefully help another researcher to develop another problem statement to expand the academic understanding of social media.