As society's boundaries shift, masculine-feminine definitions have become blurred, with each gender seeking to re-define themselves in terms of dress, lifestyle and career. this power struggle illustrated by fashion trends has also documented the phenomenon of the masculine crisis. As women encroach upon the masculine identity in order to get ahead in their career,men can feel their traditional role change, giving rise to the term metro-sexual. whether used in a positive or negative context, this label seeks to describe the 'feminisation' of men, from the willing stay-at-home dad to the more active fashion consumer.