3 keep it simple less really is more – that you stop cut it out material including your presentation only what relax mattress. This is a difficult process but think back to point 1 . what do you want the audience to think feeling do. If you content doesn’t match to on sis these questions cut it out use the primary language that you use while explaining your presentation to a friend in the local pub for a pint and try to use simple wording too to make your content clear and easy to understand. Rule 63 can be really effective