What are benefit of smes toward thailand
The results show that customer and market, and resources and finance played an important role in ensuring the
SMEs business success in Thailand. Innovative product, quality, cost, reliability, and services are the key
strategic dimension in business success. Innovative product gives added value to the customer and it is important
to achieve a suitable balance between product quality and costs. Small-business owners must have a missionary
zeal about their products or services, be willing to be personally involved in it, be willing to stick with the
business, be able to define the market clearly and pay attention to details and proactiveness. Beside that,
companies must compete based on their strength and specialization which is classified as cost leadership