To help businesses tap into the long-term potential of the Indonesian consumer market, Euromonitor International identified key spending trends:
• The Indonesian population is ageing rapidly. Through to 2030, the number of people aged 65+ will grow by 94.0%, nearly nine times faster than total population growth. As a result of this, and also thanks to greater awareness of health and healthy living, health goods and medical services will be the fastest-growing category of consumer expenditure over the 2015–2030 period.
• Conversely, the slowest-growing spending category over the same period will be alcoholic beverages and tobacco. Drinking is not popular for religious reasons in predominantly Muslim Indonesia, while increasing concerns for health will also dissuade consumers from further
spending on this category. Additionally, a ban on small retailers selling alcoholic beverages that came into effect in April 2015, as well as proposals by Islamic parties to outlaw alcohol sales altogether, indicates that conservative forces in the country are pushing back against alcohol consumption, with a knock-on effect on this consumer spending category.